Privacy Policy

Privacy and Cookie Policy

What this Policy Covers

The Real African Food Co. are committed in safeguarding your personal data, we have developed this policy explaining how we collect, use and protect your information.

• What type of personal data that we collect
• How and why we collect and use your personal data
• Who, when and why we share your personal data within The Real African Food Co. and other organisations
• What are your rights and choices when it comes to your personal data.

What type of Personal Data that We Collect

1. When you register with Us:

• Your personal details, including your postal and billing addresses, delivery address, email addresses, phone numbers, date of birth, title and any information from credit searches if applicable.
• Details of your account in any of our businesses.
• Your account login details, such as your username and the password that you have chosen

1. When you shop with us online or browse our Websites or use our Mobile Apps, we may collect:

• Information as set out in item number 1 as above.
• Details about your purchases (e.g., what you have bought, when and how you paid for it)
• Details about your online browsing behaviour on our Websites and Mobile Apps, (including those shown on other organisations’ websites)
• Details about any devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers)

1. When you contact us, or we contact you or you take part in promotions, competitions, surveys or questionnaires about our Services, we may collect:

• Personal data you provide about yourself anytime you contact us about our Services (for example, your name, username and contact details), including by phone, email or post or when you speak with us through social media
• Details of the emails and other digital communications we send to you that you open, including any links in them that you click on
• Your feedback and contributions to customer surveys and questionnaires

 

How and why we use your personal Information

 This section explains in detail how and why we use personal data.

1. Make our Services available to you

• Manage the accounts you hold with us,
• Process your orders and refunds

We need to process your personal data so that we can manage your customer accounts, provide you with the goods and services you want to buy and help you with any orders and refunds you may ask for.

Enable us to implement Volume Trade Discounts.

1. Manage and improve our day-to-day operations

• Manage and improve our Websites and Mobile Apps

We use cookies and similar technologies on our Websites and Mobile Apps to improve your customer experience. Some cookies are necessary, so you should not disable these if you want to be able to use all the features of our Websites and Mobile Apps. You can disable other cookies, but this may affect your customer experience. 

• Help to develop and improve our product range, services, stores, information technology systems, know-how and the way we communicate with you

We rely on the use of personal data to carry out market research and internal research and development, and to improve our information technology systems (including security) and our product range and services. This allows us to serve you better as a customer.

• Detect and prevent fraud or other crime

It is important for us to monitor how our Services are used to detect and prevent fraud, other crimes and the misuse of services. This helps us to make sure that you can safely use our Services.

1. Personalise your experience

• Use your online browsing behaviour as well as your in-store and online purchases to help us better understand you as a customer and provide you with personalised offers and services.
• Provide you with relevant marketing communications (including by email, post or online advertising), relating to our products and services, and those of our suppliers. As part of this, online advertising may be displayed on websites on other organisations’ websites and online media channels. We may also measure the effectiveness of our marketing communications and those of our suppliers Partners.

1. Contact and interact with you

• Contact you about our Services, for example by phone, email or post or by responding to social media posts that you have directed at us.

We want to serve you better as a customer, so we use personal data to provide clarification or assistance in response to your communications

• Manage promotions and competitions you take part in, including those we run with our suppliers Partners.

We need to process your personal data so that we can manage the promotions and competitions you choose to enter.

• Invite you to take part in and manage customer surveys, questionnaires and other market research activities carried out by us and by other organisations on our behalf.

We carry out market research to improve our Services. However, if we contact you about this, you do not have to take part in the activities. If you tell us that you do not want us to contact you for market research, we will respect this choice.

To help us to better understand you as a customer and to be able to provide you with services and marketing communications, including online advertising, that are relevant to your interests we also combine personal data we collect when you make purchases in-store using Clubcard with personal data collected from our Websites, Mobile Apps and other sources.

 

Disclosure of Information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006.

We may share your information with selected third parties including:

• Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
• Advertisers and advertising networks that require the data to select and serve relevant adverts to you on our behalf; or
• Analytics and search engine providers that assist us in the improvement and optimisation of the Site.

We may disclose your personal information to third parties:

• In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
• If The Real African Food Co. Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; or
• If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of The Real African Food Co., our customers, or others.

1.How we protect personal data

 We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place.

We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe. We only authorise access to employees who need it to carry out their job responsibilities.

• We protect the security of your information while it is being transmitted by encrypting it using Secure Sockets Layer (SSL).
• We enforce physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data. We may occasionally ask for proof of identity before we share your personal data with you.
• We will reveal only the last four digits of your credit card number when confirming an order.

However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.

The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by companies operating outside the EEA who work for us or for one of our service providers. We will put in place appropriate protection to make sure your personal data remains adequately protected and is treated in line with this Policy.

 

2.Marketing and market research

 

We will send you relevant offers and news about our products, including associated companies and services, in a number of ways including by email, but only if you have previously agreed to receive these marketing communications. When you register with us we will ask if you would like to receive marketing communications, and you can change your marketing choices online, over the phone or in writing at any time.

We also like to hear your views to help us to improve our Services, so we may contact you for market research purposes. You always have the choice about whether to take part in our market research.

 

3.Cookies and similar technologies

 

We use cookies and similar technologies, such as tags and pixels (“Cookies”), to personalise and improve your customer experience as you use our Websites and Mobile Apps and to provide you with relevant online advertising. This section provides more information about Cookies, including how we use them and how you can exercise your choices about our use of Cookies.

 

How we use Cookies

 Cookies are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device.

Cookies help us to provide important features and functionality on our Websites and Mobile Apps, and we use them to improve your customer experience. For example, we use Cookies to do the following:

 

Improve the way our Websites and Mobile Apps work

Cookies allow us to improve the way our Websites and Mobile Apps work so that we can personalise your experience and allow you to use many of their useful features.

For example, we use Cookies so we can remember your preferences and the contents of your shopping basket when you return to our Websites and Mobile Apps.

Improve the performance of our Websites and Mobile App

Cookies can help us to understand how our Websites and Mobile Apps are being used, for example, by telling us if you get an error messages as you browse.

These Cookies collect data that is mostly aggregated and anonymous

• Deliver relevant online advertising

 We use Cookies to help us deliver online advertising that we believe is most relevant to you on our Websites and other organisations’ websites.

Cookies used for this purpose are often placed on our Websites by other organisations, and always with our permission. These Cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our Websites and on other organisations’ websites.

To help us to deliver online advertising that is relevant to you, we may also combine data we collect through Cookies in the browser of your desktop computer or other devices with other data that we have collected

• Measuring the effectiveness of our marketing communications, including online advertising

 

Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.

 We also use Cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent you

Your choices when it comes to Cookies

You can use your browser settings to accept or reject new Cookies and to delete existing Cookies. You can also set your browser to notify you each time new Cookies are placed on your computer or other device.

 If you choose to disable some or all Cookies, you may not be able to make full use of our Websites. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.

 

Phishing

 Phishing is the practice of tricking someone into giving confidential information.  Examples include falsely claiming to be a legitimate company when sending an e-mail to a user, in an attempt to get the user to send private information that will be used for identity theft and fraud.

 

We will never ask you to confirm any account or credit card details via email.  If you receive an email claiming to be from The Real African Food Co. asking you to do so, please ignore it and do not respond.  You can contact Data Protection Officer to report it or if you are unsure.

 

LINKS TO OTHER WEBSITES

 This privacy policy applies solely to information collected by The Real African Food Co.  Our websites may contain links to external sites, operated by other owners and third parties, over which we have no control.  For this reason, we encourage our visitors to be aware when they leave our website and to read the privacy statements applicable on other sites they may visit.  Any access to such other sites or pages is therefore entirely at your own risk.  We are not responsible for the data protection policies (including personal data protection and cookies), content or security of any third party websites linked to or from group websites.  

 

Your rights

 Under the Data Protection Act 1998, you have the right to see the personal data we hold about you. This is called a Subject Access Request.

If you would like a copy of the personal data we hold about you, please write to:

Data Protection Officer, The Real African Food Co. 152-160 City Road, London, EC1V 2NX

You can also email us at dataprotection@realafricanfood.com

The law allows us to charge an administration fee of £10. If you write to us by post, please enclose a cheque or postal order for £10 made payable to “The Real African Food Co.”.

We want to make sure that the personal data we hold about you is accurate and up to date. If any of the details are incorrect, please let us know and we will amend them.

 

How to contact us

 If you have any questions about how we collect, store and use personal data please contact us

 The Real African Food Co.

Kemp House

152-160 City Road

London

EC1V 2NX

United Kingdom